Common Sense set to Finally Prevail in the Transfer Market

Brinkmanship has always played its part in the transfer market as football club chairmen look to squeeze out as much money as possible from rival clubs for their prized assets. It is a practice that I believe is finally coming to an end, as the new financial fair play rulings will ensure that even the richer football clubs will have to start spending within their means. The transfer landscape is now changing in football as clubs are looking to work hard to get their deals done early and take advantage of the bargains in Europe.

I suppose in many ways we should be thankful for UEFA’s rulings, largely down to the fact that a little common sense will return to the transfer market. Football managers grow increasingly frustrated as their chairman delay signings, as they look to get a maximum return from players that are looking to sell and subsequently results in panic buying in the last few days of the transfer window that does little to help managers prepare for the new season. Clubs will be looking to move quickly to snap up the bargains early, as we have been witnessing in the past fortnight with the signings of Lukas Podolski and Marko Marin.

I know there is a school of thought that football clubs are looking to get the deals done early, to avoid a transfer premium being added if the players have a successful Euro Championship, but is that really the case? There is no evidence in the past to support that view, largely down to the selling clubs being unwilling to do business as they look to cash in on a successful tournament. The new rulings ensure that football clubs can no longer hold others to ransom, as financial recklessness in the transfer market will cease for the large part and the battle for the best bargains in football will be the big transfer battle every window.

Why it is not often that I find myself applauding any of UEFA’s rulings I do believe that it will improve football as it evens out the playing field as football clubs can no longer hold the others to ransom when it comes to player trading. Such will be the demand to snap up the best bargains in Europe, transfers will be conducted earlier and be more efficient that enables managers to work with their new signings from day one of pre-season training, rather than bring them in once the season has already started as chairman’s brinkmanship makes for poor planning for the respective clubs.

With a bit of luck in time it will l ... MORE

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