Watching: www.footballshirtculture.com As part of Pumas on-going commitment to African Football, Puma have unveiled a unique UNITY kit which is officially sanctioned by FIFA as the third kit of all Puma National teams competing in the forthcoming FIFA World Cup this summer in South Africa. The Kits design was created by Puma in collaboration with GBH as part of the RAW Football product ethos. The design is inspired by the African landscape, with soil samples from four African regions mixed together to create the earth colour, which fades into the blue African sky. The heat of the sun is represented by the yellow player names and numerals. Look forward to seeing this kit worn by all Puma countries during the tournament in a powerful statement of unity for football and for Africa. The launch film continues the RAW football story begun in the National Colours film unveiling the national kit designs for all Puma Africa countries last year, and shows African football united by the heat of the African sun. The film features star players Etoo, Mesah and Keita from Cameroon, Ghana and Ivory Coast and was shot on location in Lyon, Barcelona and in London with Jay Malet of Sponge Films with post by Absolute in London. The film was aired during the African Cup of Nations Final between Egypt and Ghana on January 31. nike footballshirtculture adidas puma umbro