There's no value in the market, January is not the time to rebuild a squad and the very best players are cup-tied, but football owners are not always known for their good sense, so let's advise them on how to spend their money.
The transfer window opened on 1 January, but clubs seem to be either ignoring the opportunity to strengthen or holding off until everyone becomes a little desperate and bargains can be found. Now that Chelsea have brought Nemanja Matic back from Benfica and Hull City have invested in Nikica Jelavic and Shane Long, the money could start to circulate at both ends of the table. Where should your club's manager look to invest?
Premier League signings in the first half of the window
Aston Villa: Grant Holt (loan)
Cardiff City: Magnus Wolff Eikrem and Mats Moller Daehli
Chelsea: Bertrand Traoré (free) and Nemanja Matic (£20m)
Crystal Palace: none
Everton: Aiden McGeady
Fulham: Clint Dempsey (loan)
Hull City: Nikica Jelavic (£6.5m)
Manchester City: none
Manchester United: none
Newcastle United: none
Norwich City: Jonas Gutierrez (loan)
Stoke City: Stephen Ireland and John Guidetti (loan)
Sunderland: Marcos Alonso (loan)
Swansea City: none
Tottenham Hotspur : none
West Brom: none
West Ham: Jaanai Gordon, Roger Johnson (loan), Carlton Cole
Who should your club buy before the transfer window closes?