TalkSport has extended its deal to broadcast Premier League matches globally until 2019.
TalkSport’s original deal, which was struck in 2012, was due to expire at the end of the 2015/16 season.
Under the deal, the UTV-owned station will provide live commentary of all 380 Premier League matches to listeners outside the UK and the Republic of Ireland .
“Today’s announcement means we can extend TalkSport into even more markets, as well as creating new opportunities for advertisers and sponsors,” said Scott Taunton, chief operating officer at UTV. “I’m pleased that TalkSport’s ever growing international audience will now be able to look forward to listening to our world-class live coverage of the Premier League for a further three seasons.”
TalkSport broadcasts coverage from its London studios via the internet and mobile apps, using a branded radio player.
The company has broadcast partners in 25 countries, including the USA, China, Malaysia, Egypt, Nigeria and UAE.
The station provides live commentary and football programming in nine languages, including English, Spanish, Mandarin, Arabic, Vietnamese, French and Bahasa Indonesia.
As well as broadcast partnerships, TalkSport also has tie-ups with audio streaming partners such as radio app TuneIn Radio, Chinese sports website Usportnews.com, and football app OneFootball.
“TalkSport has for many years produced high-quality radio commentary of Premier League matches in the UK, and successfully extended this to an international audience when they became our first global audio licensee two seasons ago,” said Richard Scudamore, chief executive of the Premier League. “We are extremely pleased that we will continue this partnership and look forward to working with them as they make Premier League radio commentary available in more languages and to more countries around the world”.
In the UK, the BBC, Absolute Radio and TalkSport share the radio rights to the Premier League.
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