Brand of the week

Barcelona – keeping their brand ethos intact with an extended Unicef shirt deal. Offsetting the €1.5m it costs them to keep the anti-exploitation, anti‑modern slavery "Unicef" logo on the back of the shirts: the €96m Qatar paid to sponsor the front.

• Also last week: Sepp Blatter reporting back on his meeting with Qatar's emir, having pledged to get to the truth behind the media's skewed "dong-dong" reporting. His findings: "Qatar is on the right track. I am sure they will host a wonderful World Cup."

Meanwhile

Jérôme Valcke on why anti-Fifa protesters in Brazil should think twice. "Look at what the World Cup brought to South Africa. It made a real difference." South Africa's verdict on what the World Cup brought: a £2bn public outlay, in return for "unquantifiable … intangible" gains.

United front

Also holding the line last week: Spain's squad, asked whether giving a PR lift to Equatorial Guinea's torture and economic-apartheid-led dictatorship by playing a friendly there was the right thing to do. Fernando Llorente: "I only want to talk about sport, everything else I don't want to talk about"; Raúl Albiol: "We focus on sport, not the rest"; FA head Angel María Villar: "I won't answer that. Ask anything else, but I won't answer that."

War on racism latest

Israel: Beitar Jerusalem fans reacting to the jailing of fellow supporter Evyatar Yosef, who set the club's offices on fire in February to protest against the signing of two Muslim players. Beitar fans raised a "special banner" reading: "Evyatar Yosef, love and support."

Last year: Russia's FA fine Zenit £2,000 over racist abuse aimed at Lokomotiv's black players. Last week: They fine Zenit's Roman Shirokov £3,000 for calling a referee a "clown" – plus a six-month suspended ban.

Modern football

Last week's PR news: Bulova, Manchester United's new Official Timekeeper, gifting the squad "co-branded and engraved Bulova timepieces", and allowing players to design their own. Wayne Rooney: "It's exciting to design a watch. I don't know what I'll do yet."

Sharpest rethink

Hull owner Assem Allam – updating his 6 November pledge to conduct "wide-ranging consultation" with fans before he rebrands the club. His new pledge: "Why the fuss? Nobody in the world will decide for me. No, no, no. Nobody questions my decisions in business."

Manager news: moving on

Brazil, 3 Nov: Fluminense president Peter Siemsem: "We're evolving, I'm confident we're evolving. The philosophy is simple: we're giving Vanderlei Luxemburgo security to continue his work." 12 Nov: Sacks him.

Italy, 30 Sep: Sampdoria president Edoardo Garrone on coach Delio Rossi: "We don't even think about change. Delio is the right coach. People are so quick to seek a scapegoat." 11 Nov: Finds one.

Coolest exit

Romania: Former League head Dumitru Dragomir, conceding defeat in his re-election bid. "I helped these bitches all my life, and they still didn't vote for me." Dragomir told the press he should have been tougher, and felt like "a sad snake … A big mouth, but no venom."

• Also new last week: Romanian press trail Gigi Becali's forthcoming autobiography, currently being penned in prison with chapters on religion and business: "The most eagerly awaited literary moment of 2014."

Respect campaign news

Brazil: Sport Recife president Luciano Bivar, ready to fight legal action after calling referee Marcelo de Lima Henrique's performance "bent" and demanding his bank statements be published "for clarity". Henrique, suing for moral damages, denies wrongdoing.

Best appraisal

Croatia: Dinamo owner Zdravko Mamic, using the international break to defy his critics again. "For years they talk of gangsters, thieving, so let's be clear. Dinamo is clean, and I am the initiator of everything that is beautiful in Croatian football."

Ruse of the week

Brazil: Serie B club ABC, fined £25,000 for padlocking their opponents inside their dressing room pre-match. São Caetano, unable to warm up, lost the game 2-0; ABC president Rubens Guilherme Dantas, banned for six months, said the lock was "sawn off in good time".

Love news

Argentinian press say Inter's Mauro Icardi "detonated a love bomb" after he reacted to model Wanda Nara leaving his ex-team-mate Maxi López by tweeting her: "I love you … simple words, but such emotion." Nara denies an affair. "Love tweets are one thing. Reality is quite another."

Plus: best sympathy

Argentina: Model Yanina Latorre, wife of ex-Boca player Diego Latorre, on why Nara deserves some space. "Being with footballers is not as easy as it looks in the magazines. The Ferrari, the Chanel, it's all just ephemera, a fleeting orgasm. Sometimes you just need a hug."