The Football Association will consult Hull City supporter groups before considering the owner Assem Allam's request to rename the club "Hull Tigers", which many fans vehemently oppose. Allam, who has reacted with increasing anger to the fans' campaign, has formally applied to the FA for permission to play as Hull Tigers from next season.

Such a change to a club's playing name requires written permission from the full FA Council, which has absolute discretion to decide on its merits. Changes are exceptionally rare; most recently in 2010 Stevenage Borough returned to their original name, Stevenage Football Club, when they won promotion to the Football League.

A coalition of Hull City supporter groups, campaigning as "City Till We Die", argues Allam's proposed change contravenes the identity of the club which has played under its name, with Tigers as a nickname, since 1904. They also argue Allam's case, that "Tigers" will boost global marketing, is unconvincing.

Allam has told the Guardian that his original plan to make more money and enable the club to be financially sustainable was to expand the KC Stadium. However, after becoming angry at one councillor's comments on a local radio interview, Allam "severed relations" with the council. Instead he spent £30m on players and players' wages to win City promotion. He now argues that the name Hull Tigers will give the club a crucial advantage in global marketing, and make the money it requires. Allam said he had not yet undertaken research into this plan.

In the year to 31 July 2013, City's accounts show the club has become totally dependent on Allam's loans, now up to £72m, charged at five per cent interest. To finance promotion to the Premier League, City made a loss of £26m, following £9m lost in 2011-12 and £20m the previous year.

Confirming it had received the name change request, the FA said: "As part of the evaluation of the request, a consultation process will be undertaken with various stakeholders including supporter groups."

City's manager, Steve Bruce, said Allam should be allowed to change the name "for the money he has put into the club".

City Till We Die said: "We remain confident that the FA will make the right decision, and protect the heritage and traditions of Hull City AFC, and those of other clubs whose identities may come under threat in the future."