A former Sun sports journalist, Steve Mullen, is heading up the launch of a new weekly newspaper, Football Extra, which is aimed at people who bet on matches.
The full-colour tabloid, according to the press release, will be "packed with everything the football punter could need."
Each issue will contain a spread betting preview of every Premier League match, complete with key odds and stats, plus in-depth coverage of the Championship, Leagues One and Two, plus Scottish and non-league football.
The paper, which is being published in Liverpool, also includes betting advice on games in Europe. Its first issue, priced at £1.50, all go on sale on Thursday 7 February.
Mullen, who is leading an editorial team of 10, has a background in betting at The Sun and Raceform going back to the 1990s. He has covered racing, rugby, football and golf.
He promises that Football Extra will "present top-class analysis in an accessible way backed up by a range of key stats, form and odds."