Nearly 9 million viewers watched Chelsea's 1-0 win over Barcelona in their Uefa Champions League semi-final first leg on Wednesday night, playing BBC1's The Apprentice off the park.
Champions League Live averaged 7.1 million viewers, a 29.6% share of the audience, between 7.30pm and 10pm on ITV1 on Wednesday, with a five-minute peak of 8.9 million.
Live coverage of the match itself, which kicked off at 7.45pm, averaged 8 million viewers over about two hours.
BBC1's The Apprentice, which had the best audience of the series so far last week, slipped back to 6.1 million, a 23.9% share, between 9pm and 10pm.
ITV1's football also beat BBC1 drama Waterloo Road, which had 4.4 million viewers, an 18.4% share, between 8pm and 9pm.
Going, going, gone (still available on catch-up)
Channel 4 documentary Elizabeth Taylor: Auction of a Lifetime, about the auction of the star's jewellery collection, was watched by 2.1 million viewers (9.2%) between 9pm and 10.35pm.
The documentary beat BBC2's Divine Women, the second of a three-part look at the history of women in religion, which was watched by 800,000 viewers (3.3%) between 9pm and 10pm.
Divine Women was followed on BBC2 by spin-off The Apprentice: You're Fired, which had 2.4 million viewers, an 11.8% share, between 10pm and 10.30pm.
Channel 5's US drama NCIS was the network's most popular programme of the night with 1.8 million viewers (7.1%) between 9pm and 10pm.
The only way is Peter Andre
ITV2 topped a million viewers with a double helping of reality shows, one slightly more structured more than the other.
The second instalment of Peter Andre: My Life had 1.2 million viewers (4.6%) between 9pm and 10pm, followed by the second part of The Only Way Is Essex, watched by 1.15 million viewers (6.1%) between 10pm and 10.45pm.
They were the two most-watched programmes across multichannel services on Wednesday.
All ratings are Barb overnight figures, including live, +1 (except for BBC and some other channels including Sky1) and same day timeshifted (recorded) viewing, but excluding on demand, or other – unless otherwise stated. Figures for BBC1, ITV1, Channel 4 and Channel 5 generally include ratings for their HD simulcast services, unless otherwise stated
• To contact the MediaGuardian news desk email email@example.com or phone 020 3353 3857. For all other inquiries please call the main Guardian switchboard on 020 3353 2000. If you are writing a comment for publication, please mark clearly "for publication".