Well, after 17 years with the Danish company.... It seems that Liverpool are now gonna' move on to another sponsor....
The current deal we have with Carlsberg is 7.2million per year, but we wanted to double that, to 14mill.... They failed to reach an agreement.... So our next sponsor might be Standard Chartered! They have agreed a 15million per year deal and will start at the beginning of the 2010/11 season!
Here's what it might look like....


Top European Team’s Sponsorship Deals
Manchester United: £20 million a year (£80 million over four years) with Aon
Bayern Munich: £17 million (£68 million over four years) with T-Home
Juventus: £15 million a year (£75 million over five years) with Tamoil
Real Madrid: £12.7 million a year (£38 million over three years) with Bwin.Com
Chelsea: £11 million+ a year (£55 million over five years) with Samsung
Liverpool: £7.2 million: Liverpool’s annual fee from Carlsberg expires in 2010
Arsenal: £6.7 million per year (£100 million over 15 years) with Emirates

This is a pity, but maybe the extra money can help out for future campaigns

I'm tellin' ya, they should follow in Getafe's footsteps....

Oh gosh, I'm gonna' throw up, the carlsberg jersey is a classic, you can't get rid of it. You don't think of LFC without thinking about carlsberg

We should get candy back lol

I think Standard Chartered looks okay, but Carlsberg is just cooler...

Glad I saw this because I was thinking about picking up a Torres shirt today

If carlsburg sponsured liverpool. They would probobley be the best team in the world

Tragic for sure, it's just a classic kit to have. New Belgium should be our next sponsors haha, we would only get about 2000 bucks a year from them but it would be the tits. New Belgium is a Fort Collins, Colorado based brewing company that emphasizes delicious beer and bicycles for those of you not from the southwest United States(just about everyone haha). They have a festival every year called the tour de fat were they bring out hundreds of kegs of amazing beer and everybody drinks it then rides their bikes around(sounds smart right haha) It use to come to Flagstaff, but it got banned from the city because everybody drank too much beer at 7000 feet haha. There were no more kegs by 6 o'clock at night after they had shipped in truck loads all day, they wouldn't ship anymore and the year after they weren't allowed to come back I don't if by ordinance of the city or New Belgium but it's hilarious and tragic at the same time.

Little Flagstaff Arizona drank way more beer than any other city, which on this tour which was in 07 I believe stopped in cities like San Francisco, St. Louis and even maybe Chicago. Now it's gone haha too many alcoholic old hippies I guess anyways back to my point they have the greatest logo ever it would look great on a liverpool kit.

Remember, nothing is official yet.... So it doesn't have to be Standard Charterd, it could be New Belgium or something else...

That sucks if they get an ugly sponsor I'm not gonna' buy any more jerseys with sponsors lol just clean ones

Ahh that's lame, I loved the Carlsberg. It looks the part and its a respectable and appropriate sponsor. I mean what could be better than a beer company sponsor...

Four year deal with "Standard Chartered" has been signed off for Liverpool.

Link: www.liverpoolfc.tv/news/drilldown/N165741090914-00...

This must mean $$$ for transfers, refurbishment etc

I am really sad to see carlsberg leave but having those extra 80 million will really help out. Anybody else think there logo is just too ugly and big to be on a jersey (of course it is not as bad as the burger king one )

Sorry for the comment, but the kit just looks freaking gay IMO, It looks really weird and I thout it really suits Carlsberg best